CONSULTANCY SERVICES FOR PFMR PROMOTION AND
STAKEHOLDER EDUCATION AND AWARENESS RAISING CAMPAIGN
The government of Kenya through the Ministry of Finance has
received funds from the World Bank and a group of development partners
including the European Commission, JICA, DANIDA, GTZ, SIDA, CIDA, USAID and
Norway towards the cost of Public Financial Management reform Programme. The
government of Kenya intends to use part of these credit/grants to make eligible
payments under the contract for consultancy services for PFMR promotion and
stakeholder education and awareness raising campaign.
The Ministry of Finance through its Project, the Public Financial
Management Reform Programme (PFMR), has over the past few years rolled out
reforms in the public sector. The reforms aim to facilitate the provision of
essential public services to the people of Kenya. For this to happen, it needs to efficiently
mobilize public resources through the revenue and tax systems and channel such
resources to the most needed and politically prioritized areas of service such
as education, health, security etc.
The need to reform the Public Finance system was emphasized in the
Economic Recovery Strategy for wealth and employment creation, the ERS, and
continues to be an important element in the Vision 2030 Strategy to help
realize:
§ fiscal
sustainability and balance in the economy
§ restructuring
and reallocation for growth and poverty alleviation and
§ Improved
public sector performance efficiency and effectiveness leading to improved
service delivery and results for Kenyans.
The development objective of the project is to strengthen public
financial management systems to enhance transparency, accountability and
responsiveness to public expenditure policy priorities as well as to enhance
public service delivery through the effective implementation of Result Based
Management (RBM).
The Programme has put together a Communications Strategy to
address the information needs of both the internal and external stakeholders.
In this Strategy, the Programme has proposed to stimulate stakeholder
participation, support and education with regard to the reforms through
promotional marketing techniques to be activated via the electronic media and
the road shows. To implement the promotional marketing programme, the PFMR
Secretariat urgently requires the services of an experienced Marketing
Communications Firm.
The Service Profile
The firm should be able to meet the following profile and
specifications:
§ Have
an in-depth knowledge and understanding of the marketing communications and
specifically promotional marketing industry in the service sector in Kenya.
Examples from non-profit service based organizations are preferred.
§ Have
been in the business of promotional marketing handling accounts for
corporations and/or the Government of Kenya for not less than 5 years.
§ Demonstrate
capacity and possession of creative agency resources required to manage the
campaign within the timeframe that has been specified.
§ Have
successfully implemented at least ten similar promotional marketing projects in
the past 5 years (with contactable references).
§ Provide
profiles (academic and professional qualifications, experience) of members of
staff with experience in promotional marketing techniques expected to
coordinate and execute the campaign.
§ Provide
examples of promotional marketing campaigns that you have developed in the past
5 years. Examples from non-profit service oriented organizations are preferred.
§ Provide
signed testimonials from organizations whose accounts you currently hold.
Qualified firms
should submit their expressions of interest and their detailed CVs to
The Financial Secretary
Ministry of Finance
P. O. Box 30007-00100
Nairobi
Attn: PFMR Coordinator
The deadline for submission is May 13th,
2010.
Late submissions will not be accepted.
A shortlist will be compiled in accordance with
the World Bank guidelines: Selection and Employment of consultants/firms by
World Bank Borrowers (2004 edition-revised).
Shortlisted firms will be issued with a
request for proposal.
Interested candidates may obtain the full TORs here.
PFMR COORDINATOR
FOR: FINANCIAL SECRETARY
